BUILD-A-BEAR

Please share your basic info with us so that we may serve you better.

First Name*

Last Name*

Email*

Phone

Company

How Build-A-Bear Connects With Customers

– A StoryMiners White Paper.
2 themes: high-tech + high-touch, making connections that last.
3 perspectives: kids, gift givers, business.
No fluff.

Reading "How Build A Bear Connects With Customers" will help you and everyone you share it with become more customer-centric. Written from the perspective of a customer, you will get a bird's eye view of how the experience at this category-upending retailer is designed to deliver unforgettable experiences, emotions, and word-of-mouth.

Build-A-Bear wrote the book on customer experience when it designed one store that works equally well for kids, gift-givers, and the business. In this White Paper from StoryMiners, you'll see how each perspective is valued in the design and how captures value for itself during the experience. That is truly the secret of good experience design.

If you are a retailer, pay particular to the Take-Away's and How-To's on page 7. They come from years of experience in market. You may be surprised at what Build-A-Bear has taught retail--and what customer experience design has taught Build-A-Bear.

We hope you enjoy the Build-A-Bear story from a customer experience perspective. If you do, please share this link with others.

If you have questions, please let us know. We're here to serve.